TYPE1,P1

I think, "Hella Sweet" was really fun to design and came out looking awesome, even though whoever reviewed me said it was "#1" on their "weakest projects" list. Everyone who sees it says it makes them hungry, and that it's way better looking than the ice cream on those Tillamook ice cream ads around town, which is something that tells me people enjoy it. I think as an actual typeface that people can use in day to day design work, it has no place. It's more of a fun, expressive typeface that can really only be implemented in small doses here and there. It would work best when used for the name of a shop, or as an excited "happy birthday" on a child's greeting card. I had a lot of fun making all of the melting, dripping pieces of the letters. The colors were another part of the project I really enjoyed. At first, I considered making each letter a different flavor that corresponded to the letter, but decided that I would run out of flavors pretty quickly. This project went through a lot of changes throughout the process of its completion. The first versions looked like drippy blobs of goo, and not ice cream like at all. After those I decided on a scoop theme, which ended up being what I used for the entire project.

The deliverable were cool. My buttons came out great! The mailing tube could use some postage info to make it look more official, but I think it's good beyond that. The posters that are inside the tube came out nicely too. I think if I print them again, I'll make the type spec. bigger, because you can't really see all the nice drips on the ice cream, and some of the shading gets lost.