Wednesday, June 10, 2009

TYPE1,P2


Wild West Supper is sweet. Yeeehaw! This project came a long way from its initial conception. The hardest part of this project was figuring which typefaces complimented each other and didn't end up looking gimmicky. I decided to use just one family of type for the body copy, and one totally different type for the headlines (Menu, Guest list, etc.).

Staining the card rather than printing a color onto it makes it so much better. I used coffee to turn it yellow. What's awesome is that it still smells a little like it...so it's like a scratch and sniff dinner invite! Yes.

I had tons of fun writing about the people coming to the party, and about the party in general. Copy writing is fun, and it's nice when you can get silly and make things up, or use words from actually wild west vernacular like, "table-muscle," or "dough wrangler." Those are my two favorites. I think that it might be something that gets lost to a lot of people who just glance over the card, but those who look at it closely are in for a treat.

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